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Five Ways to Drive Targeted Traffic to Your Store

Due to the influence of covid-19, more people move to online shopping rather than in-person spending nowadays. Online shopping for holidays will be even bigger and better than before.

According to NRF forecast, holiday sales during November and December will grow between 8.5 percent and 10.5 percent over 2020 to between $843.4 billion and $859 billion.

Resoure from NRF

Therefore, be proactive to share a piece of cake of this year’s holiday shopping. Yoycol is going to share some guides to help you grasp the niche. In this post, we’ll focus on how to draw traffic to your store as no one could get deals with zero visits. More display means more chance. Here are five methods that have proven to yield results.

 1. Paid Advertisement

There is no doubt that paid advertising is an efficient way to increase traffic. Paid search, social media advertising, and display advertising are all excellent.  When it comes to paid advertisements, we can’t bypass Google Ads, since Google is one of the largest search engines in the world. While social media ads let you target users based on their interests, behavior, location, and more, google ads, offer a unique opportunity to advertise services and products directly to people actively searching for them. It means more potential for conversion.

E-marketer reports that 35% of users purchase a product within five days of searching for it. Google ads function on an auction basis: the amount you bid on your chosen keywords will determine your placement in relation to other bidders, as well as relevancy to the search term. But it’s important to set budgets and goals before investing a ton of money into it. For instance, you could do a small advertising experiment, see how audiences behave with various keywords to achieve the best advertising effect. 

 2.Email Marketing

Email is never outdated in the marketing world, with an ROI of $38 for every $1 spent. If you do not take good advantage of it, you’ll lose a lot. Today, emails that are mobile-friendly are super important. Links should be easy to see since 46% of all email opens are done on mobile devices. If you are vexed by how to make email marketing, Mailchimp is a great tool, especially for small businesses with a limited budget, which lets you send up to 12,000 emails a month to up to 2,000 subscribers for free. 

Open-click rate is an important metric to measure email marketing. By analyzing it, you could know what content attracts your customers most and focus more on them in the following emails. 

What’s more, it’s helpful to clarify the silent user. Silent user means customers who register on your website with zero operation for a certain month. When doing email marketing, you could exclude these users, so that more focus could be put on others who have more commercial value to you. 

 3. SEO Marketing

When people search for something, the higher your store ranking, the greater chance to get more visitors. Put relevant keywords in your content. You could use tools like Ahrefs and SEMrush, which shows what words shoppers are searching for, how expensive the keyword is for pay-per-click ads and etc to guide your SEO optimization strategy. 

What’s more, the relevance of the landing page’s content could not be ignored. When you succeed in guiding people to the landing page, make it closely relevant to increase conversion. Create an intuitive site structure that’s easy for both humans and Google to understand. A well ornamented and clear page could leverage visitors’ experience and gain their favor in your brand. Images added to the page should also be optimized for search engines for a higher SEO rank.

4. Active Social Media Publishers

Social media has become an essential part of everyone’s life. So it’s also a great place to attract visitors. Constantly posting on social media increases brand awareness, builds relationships, boosts SEO, and more. Here are some ways you could do to run a social media account:

• Post teaser content (photos, videos, infographics, etc.)： Last chance notifications and reminders in advance are the common way to attract visitors to know more.
• Use relevant hashtags： It's a common way to spread your post to more users. When people search this hashtag, your post may turn on there.
• Interact with followers： Interacting with fans could make them feel valued. Frequent interaction means that you really touch your audience.

After knowing what to post, you need to make an important choice of which platform to use.  Choosing the right platform where your content could really reach your target audience.

There are tons of social media platforms, like Facebook, Instagram, Youtube, and more. Each of them has different characteristics. Having a clear understanding of these features could yield twice the result with half the effort. In the post, Yoycol will list some of them.

Facebook

On the Facebook platform, posts with photos could generate more comments and likes and the optimal word length is 40 characters. Besides, engagement is highest on Thursdays and Fridays and in the early afternoon. 

Twitter

With its 140-character limit and quick pace, Twitter is the platform to engage in conversation with your followers. Twitter is mostly used on the go. Optimal post times would be during typical rush-hour times, lunch breaks, and on weekends.

Youtube

YouTube is a hit when it comes to video watching. And it reaches more U.S. adults than any platform. If your audience is mainly from the U.S., then you can’s miss Youtube out. 

Yoycol social media you could follow：

5. Influencer Outreach

The influencer has a strong impact on its followers’ consumption behavior. You could connect your products or stores with influencers to better promote. If you’re not sure where to start, try using tools like HypeAuditor and BuzzSumo to find the right influencer in your industry, or reach out to a digital marketing agency that can do influencer outreach for you. 

But don’t just throw money at any influencers and hope for results! You need to do research on influencers before you reach out to them. The right influencer must be active on the platform that your ideal customers use. They also need to create contents that are relevant to your service and product. When you choose one, start with a small collaboration first to test out the waters.

You are expected to get more traffic by taking these simple steps. Keep close attention to these methods, analyze the results and make adjustments all the time. Good luck to you to grasp this holiday season.

Maybe you also want to see:

Six Tips for 2021 Marketing Inspiration
How to Find a Niche for Your Online Store?