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Six Marketing Email Tips for 2022 

Hidden Bonus for Mom’s Day

    Whenever the festival comes, people are more likely to shop online as it’s the best way to find exactly what you want, and you can avoid visiting crowded brick-and-mortar shops. At this time, email becomes a must to drive traffic to your online store. 65% of holiday purchases are fueled by the promotions and sales we’ve come across.

    Amazed by that, right? Come on and make use of email yourself. If you are vexed by which email platform to use, Mailchimp, HubSpot, Sender, etc may be great choices. You could check this to know more and choose the best one for you. 

    This article breaks down how to create a contact list, plus six tips to make your email marketing successful.

  Δ Bonus alert! As Mother’s Day is around the corner, we prepared 5-holiday email templates you can download for free. Use them for your holiday promotions, daily deals, shipping deadlines, and more. You’ll find the link at the end of the post.

How to create a contact list?

1. Implement Embedded Sign Up Forms on Your Landing Pages

   Embedded sign-up forms turn to land page visitors into new contacts of your mailing lists. You could place it on several pages, like homepage, products page, sign-up landing page, blog page, etc. But remember to make it as more visible as possible. When people visit these pages, they are surely interested in you. As long as you explain how you will use this information to provide better service, customers will be willing to fill.

2. Include Gamification

   Gamification in business is that you attract your customers to complete some actions or fill some info with easily attainable prizes step by step, using gameplay concepts like competition and rankings. This provides value for both you and the customer. Not only do you add email addresses, but those receiving discounts are more likely to make a purchase and your brand becomes more notable.

3. Start Affiliate Program and Offer Benefits

  Affiliate program is based on customers’ recommendations to gain new customers while offering commission in turn. The Internet has eroded the business landscape. People tend to trust recommendations from their friends and families. You can offer contacts a reward to motivate them to start referring friends. Create a special link you can track that directs referrals to a dedicated landing page. Once a new member is added, you can offer a further reward if they convert and make a purchase!

   Yoycol also has our own Affiliate Program and our partner could earn a 10% commission from every order made by your referrals. Join us and earn your passive income.

√ Pro Tip: 

   During the process of collecting, you could divide your contacts into several stages based on their behaviors engaged in your business, which helps make further marketing more accurate. Content sent to newly registered users and big customers could be different.

   Another essential part of the email is unsubscribing, which shows respect to customer wishes - they can engage and leave freely. But customers are sometimes, not interested in you absolutely. They may just not be interested in some business news. Therefore, setting different subscription groups is necessary. Those groups could customer feedback, new arrivals recommendations, industry information and etc. Before sending out the email, you could add it to one group, if customers do not like it, they could unsubscribe. In this way, customers will not receive such type while still receiving others that they like.

   Now, no matter you are a big brand or a start-up, you’ve already set up your email list base. Let’s come to six email marketing tips that are worth your try.

1. Behavior-based automated marketing emails

  What? The first tip is just automating emails? It may sound counterintuitive, but email automation is all about sending personal emails to your audience. The behavior-based emails will increase the open rate and generate more conversions. For instance, you could send a simple ‘welcome’ email when people newly register or send drip campaigns when your targeted audience has finished a certain set of actions. Or you could send a reminder when customers do not close a deal. In a word, you need to send an email to the right person at the right time. 

  You could also leverage order confirmation emails, which have an average open rate of astonishing 114.3%, and a click-through rate almost 5x bigger than bulk emails. The big open rate and high engagement make transaction emails the perfect place to up-sell and cross-sell. Similar, complementary, and alternative products could be placed here. 

Dollar Shave Club is a great example of how to use order confirmation emails to cross-sell products to existing customers.

  Abandoned cart and re-engagement emails are also part of automated emails that worth attention. To expand in detail, we will talk separately.

2. Set up abandoned cart emails  

  According to SalesCycle, online shoppers abandon 81.08% of shopping carts before making purchases. People like shopping online and tend to add interesting products to cart easily with a cart of high-capacity. But also for a high-capacity reason, consumers will forget their desirable products with time passing by. 

  Therefore, abandoned cart emails are great reminders to evoke people’s interests and increase conversion. Here are some effective tips:

• Remind the recipients what exactly is in their carts.
• Include the name of at least one abandoned item in the email subject line.
• Include the pictures of the abandoned products in the email. 
• Suggest alternative products in addition to the abandoned products.
• Trigger your cart abandonment emails quickly – within 24 hours after the customer has left.

  Apart from reminding, you also need to think about the reason that why these products are not bought in time. Shipping fees, handling fees, taxes at the checkout can all be the reasons. If you remove these issues by providing free shipping and vouchers, it will present a better outcome.

3. Set up re-engagement campaigns

  Emails with no view and response are common today. Many people on your email list are dormant. As you collected email lists through tears, you don’t want to lose them, right? Here are some tips that may help awaken them.

• Create a segment with subscribers who didn’t open your emails for the last three months.
• Come up with a catchy and heart-thumping subject line.
• Write a brilliant copy to make them come back or include a free shipping coupon or discount.

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4. Make emails mobile-friendly

  I know it may sound like a platitude. But making your emails mobile-friendly is crucial to success. 86% of smartphone users claim to use their mobiles for checking personal email. Your emails should be responsive, easily readable, and clickable, with a short loading time and adjusted spacing. To catch up with a mobile-first society, you need templates that will be automatically optimized for both desktop and mobile email clients. Standard practice is that you could send trial emails to see the performance on different devices before to your audience.

5. Enhance emails’ interactivity

  Here’s the truth the higher interactive and more beautiful your emails, the more excited your audience will be when they receive them. The future emails will be more animated, gamified, and resemble a micro-website, where users could finish many actions without leaving the inbox. 

  Here are some examples of interactive emails that make the inbox an exciting place.

• Gif, videos, and animations work great for engaging users. They could attract attention at the first glance and lead receivers to read more. But make sure that you do not over-use them because they can lead to ‘loading’ issues and affect the experience.
• Countdowns are helpful to increase a sense of urgency and impel your customers to act quickly. A visual countdown is much more effective than ‘sales end soon’ text.

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• Attractive social sharing buttons make it easy and exciting for the user to share your content on social media.

6. Send location-based emails

  Email, as an invention of the 1970s, is a veteran marketing tool. Almost every business owner uses it. To avoid noise, major e-mail dealers have optimized e-mail screening and put more unnecessary e-mails into the spam. Therefore, struggle to make your emails in the right place becomes imminent. 

  Geo-targeting lets you convert users more effectively in a way that isn’t seen as annoying or spammy. You could use geo-targeting to base the information on the shopper’s current location or their delivery address to adjust your offers to the season or even the weather conditions at a given time. The more personal your emails are, the more likely that they will be treated as necessary ones. Here’s how it’s done on MailChimp:

Conclusion

   While some of these tips may not be new, they are still crucial for seeing better results from your email marketing efforts. 2022 has just begun. We will usher in many major festivals and marketing opportunities. And as Mother’s Day is coming, we’ll give some freely Mother’s Day Email Templates and subject lines. You could download them on our Mom's Day Landing page. Or you could turn to Abby in our Whatsapp/ Telegram group.

   Let’s welcome 2022 - a year of targeted, innovative, and valuable email marketing!

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