Six Tips for 2022 Marketing Inspiration

Six Tips for 2022 Marketing Inspiration

Although E-commerce shopping booms larger than ever before, it’s also a real jungle. How to stick out from the crowd is an issue that nagged every business owner. Let’s go over six simple marketing tips that you could adopt.

 ◻️Tell a story behind your brand

Hundreds of millions of social media followers use story feature every day, which means it’s a vital part of social life. For businesses, stories have become a marketing staple. Markers could present products in educational content, customers review, factory visit, interactive polls and etc.

You could say stories are a new type of digital shop window—you get to see the product in action as well as the person behind the counter. It makes customers see the human side of your business and then trust your brand.

 ◻️Give attractive discounts

People love discounts. As most business owners will offer discounts on special occasions, of course, you can't fall behind. Here are some promotion methods. 

• Discounts on products: Choose the products that are closely relevant to the event and offer a certain number of discounts for them all during the activity. Or you could offer a huge price drop for the first 50 customers only or make irresistible limited-time limited quantity offers to drive a high volume of traffic.
• Free delivery: Free delivery is an incentive for customers to shop more. The most common practice is to offer free ship with a certain amount of value.
• Flash sale and countdown: It's on the land page are worth exploring since it not only offers discounts but also builds a sense of urgency, which encourages customers to act quickly.

 ◻️Remember to upsell and cross-sell

Source from Wordstream

You can make tons more money just by getting your customers to slightly increase their orders. Learn from Amazon, it earned a 35% increase in profits in 2006 by using these two tactics. It makes the most out of the frequently bought together and customers will view these items, also suggestions. But how to implement? 

One way is that offer the same print on demand designs in several different fabrics and in more premium versions. You could use testimonials and reviews to show how it is worth by adding just a few dollars to get a much better product.

For cross-selling, show customers add ons that are complementary, but at least 50% cheaper than the main item of interest. But remember, don’t push the entire category of your store, or else your customers may get confused and add nothing. Get the complimentary recommendation focused.

 ◻️Affiliate Marketing

Your loyal customers can be your greatest marketing force, introducing new customers to your store. Using these loyal fans as affiliates, you can make a win-win situation. You win by getting referrals, your affiliate customers win by getting commissions.

Every good business has its own super fans, and affiliate marketing tools will let you make the most of yours. By the way, Yoycol has an affiliate program. Join us to earn more.

 ◻️Leverage the influence of customer feedback

Customer feedback is a valuable weapon that every eCommerce store owner should leverage. When a customer comes to your store, after watching the images and descriptions of your products, the next thing he/she will do is checking customer reviews. If there were many positive reviews, they would trust more in product quality and tend to purchase. Likewise, negative reviews will cause abandonment. If you have many reviews in your store, ensure to include more positive feedback on the first page.

 ◻️Create a top-notch shopping experience

Last but not least, you could win nothing without a good shopping experience. Optimize your product photos and descriptions. It’ s better to show products in videos with music, which makes customers pleasant while seeing it in a more authentic way. If you do not have the time to make videos, Yoycol POD-Trending products provide such things to help ornament your store.

Another thing you should do is to make shopping seamless. Support as many as payment methods and do not only limited to Paypal. Most importantly, be ready to provide customer service and answer people’s questions. It could not only boost sales but build your brand.

If you consistently implement these six marketing ways, you will increase your sales conversion. I can’t wait to see your store shine this year!

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